📌 Brand Snapshot

Category: Home Security Systems Markets: United States & United Kingdom Core Goal: Increase sales efficiency while attracting new customers on Amazon

SimpliSafe had strong brand recognition and a presence on Amazon but faced rising ad costs and stagnant efficiency. Their Sponsored Products campaigns were bringing traffic—but they wanted to ensure every dollar was driving real impact:

Improve ROAS
Lower cost per unit sold
Attract new-to-brand customers

1️⃣ The Challenge

Improve ROAS
Lower cost per unit sold
Attract new-to-brand customers

2️⃣ Unlocking the Power of AMC

SimpliSafe harnessed Amazon Marketing Cloud’s insights to solve a persistent problem:

Identify high-intent but under-targeted users—people who viewed product pages, added items to cart or wish lists, yet hadn’t seen any ads or converted
Build custom audience segments of such engaged but non-buying shoppers

They then layered this strategic audience insight onto their Sponsored Products campaigns.

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3️⃣ Targeted Approach

🎯 Audience Construction
Created AMC segments of high-potential shoppers who had:

Viewed product detail pages
Added items to cart or wish list
Not been exposed to ads
Not purchased yet

🔁 Precision Remarketing
Deployed Sponsored Products ads exclusively to these audiences—aggressively targeting them with relevant messaging and visuals.

📊 Continuous Optimization
Monitored performance daily, tweaking bids and creatives in real time based on AMC and ad metrics.

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4️⃣ Stunning Results in Just Four Weeks

ROAS skyrocketed by 109%—more than doubling return on ad spend‍
Cost per unit sold dropped 65%—dramatically lowering acquisition costs
New-to-brand purchases rose 29%—bringing fresh customers into the pipeline

This strategy wasn’t just efficient—it delivered significant growth while maximizing budget usage.

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💡 The Takeaway for FMCPG Brands

🔍 Harness hidden interactions
Customers often interact with your product—viewing detail pages, adding to cart, wish-listing—without buying. AMC gives you visibility into these high-intent moments, so you can act on them strategically.

🎯 Run hyper-targeted Sponsored Products campaigns
With AMC audiences, you can deliver ads only to the most qualified shoppers. This means less wasted spend, and more conversions from the people most likely to buy.

📈 Track and optimize continuously
Instead of guessing, you use real-time insights to double down on what’s working. AMC helps you test, learn, and scale with precision.

🚀 Results = Growth + Efficiency
SimpliSafe’s results weren’t just impressive—they were efficient. New customers increased, costs went down, and ROAS more than doubled.

If a brand like SimpliSafe—competing in a high-stakes, saturated category—can double ROAS, cut cost-per-sale by 65%, and grow new customer share by nearly 30%, then there’s every reason to believe your brand can do it too—especially with AMC-powered Sponsored Product ads.

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🚀 Ready to Achieve Similar Results?

SimpliSafe’s journey shows:

better audience insight + precise ad targeting = remarkable growth at lower cost.

And it’s not just tech brands—this winning formula works across product categories.

If they can do it, so can you.

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