How Amazon Beauty & Personal Care Brands Can Fix Flat Sales and Poor Targeting

STEP 1: Understanding the Problem

• Static Growth: Even strong brands with a strong off Amazon presence can struggle with static sales if their Amazon strategy lacks focus.
  
  
• Poor Targeting: Ads that are not effectively targeted often reduce into your budget without driving meaningful results.
  
  
• Limited Funnel Strategy: Without a structured approach to attract potential buyers, even the best products may underperform

‍STEP 2:  Winning Loyal Buyers

• Leverage Existing Customers: Retarget buyers who already trust your brand to encourage repeat purchases.
  
  
• Segment Customer Data: Identify high-value buyers and personalize ad campaigns to increase conversions.
  
  
• Example from Our Case Study: By implementing customer-focused campaigns, this Beauty & skincare brand saw a measurable boost in repeat sales.

STEP 3:  Optimizing Ad Placements for Maximum ROI

• Analyze High-Converting Placements: Focus ad spend on placements that historically deliver results.
  
  
• Test and Refine: Continuously monitor ad performance to cut low-performing spend and boost profitable placements.
  
  
• Case Study Insight: Strategic placement targeting significantly increased visibility and improved ACoS, helping the brand become more profitable.

STEP 4: Competitor Funnel Analysis

• Study Competitors Funnels: Understanding competitors strategies can reveal gaps and opportunities.
  
  
• Identify Weak Spots: Focus on areas where competitors underperform to position your brand more effectively.
  
  
• Actionable Tip: Use these insights to refine your targeting, messaging, and product placements.
  
  
• Expert Guidance: If you are still unsure about how to fix flat sales and poor targeting, feel free to reach out to Ecomvanguards for guidance.

STEP 5:  Results You Can Expect

• Revenue Growth: Applying these strategies can lead to noticeable monthly sales increases.
  
  
• Improved Profitability: Better targeting and optimized ad spend reduce ACoS, increasing margins.
  
  
• Stronger visibility on Amazon: Smart campaigns increase your visibility and sales on Amazon.