Then they hired EcomVanguards, hoping to bring structure and clarity to their Amazon operations. What the team discovered was simple but powerful, the lack of a systematic strategy was costing them growth. Every category had its own competition level, yet there was no system connecting their SEO and PPC efforts under one plan.
EcomVanguards started by rebuilding the entire foundation. Each product listing was refined with relevant, high-intent keywords that matched with real shoppers search terms. Product titles became stronger, descriptions gained personality, and the catalog finally reflected the brand’s voice, not just algorithms.
On the advertising side, the PPC campaigns were cleaned up from the ground up. The team cut wasted ad spend, shifted budgets toward proven performers, and watched as the numbers began to stabilize. Every few weeks, results were tracked closely to make sure the brand was moving in the right direction.
The shift was visible within months. Organic traffic increased by more than 40 percent, while PPC performance maintained a steady 4+ ROAS. During major sales periods, the brand recorded its best-ever results, not because they spent more, but because they spent smarter.
This story is a reminder that on Amazon, strategy always beats size. When SEO and PPC align under one structured plan, even a massive catalog can transform into a consistent revenue engine.
To see the complete breakdown of this transformation, read the full EcomVanguards case study.
