How an Office and School Supplies Brand Boosted Ad Sales by 52% Using EcomaVanguards PPC Strategies

Ecomvanguards managed and optimized a premium notebook Home and School Supplies brand on Amazon USA for over a year. The brand had been struggling with stagnant growth in Amazon PPC campaigns and flat ad sales. With Ecomvanguards strategy and execution, the brand achieved its highest-ever ad sales and total sales in May 2024, generating more than 150,000 USD in total sales with 20% TACOS.

EcomVanguards strategy Outcome

TACOS: Improved by –30% YoY
Total Sales: +6% MoM, +30.16% YoY‍
Ad Sales: +8% MoM, +52.28% YoY
‍ROAS: +4.24% MoM, +73.59% YoY

Challenges Faced by the Brand

With limited expertise in Amazon PPC, the brand was facing the following challenges:

ROAS, TACOS, ad sales, and total sales were around break-even levels
Campaigns were not scaling efficiently despite optimized bids and keywords
The brand needed a comprehensive Amazon PPC strategy to drive measurable growth without increasing wasted ad spend

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Solution Implemented

Ecomvanguards began with a full account audit to identify the underlying challenges and developed a data-driven Amazon PPC strategy to overcome the brand’s financial struggles.

Optimized targeting keywords by focusing only on high-converting search terms
Segregated top-performing ASINs and products through campaign restructuring
Improved ad efficiency and ROI through bid adjustments and automated rules
Sustained profitability by continuously monitoring TACOS and ROAS trends

By applying this structured approach, the brand overcame previous inefficiencies, increased ad performance, and achieved consistent revenue growth.

Here The Words From Our Clients‍

"Working with Talha was a turning point for our Amazon business. His deep understanding of Amazon PPC, data-driven strategies, and consistent communication helped us achieve remarkable growth in sales and ROI. We’re extremely satisfied with the results and his professionalism throughout the process."

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Results Achieved‍

Within a few months, the notebook brand experienced significant growth in both ad sales and overall sales:

Total Sales: Improved by 6% MoM, +30.16% YoY
Ad Sales: Improved by 8% MoM, +52.28% YoY
ROAS: Improved by 4.24% MoM, +73.59% YoY
TACOS: Improved by –30% YoY

These efforts showed how Ecomvanguards scaled a niche brand through Amazon PPC management while sustaining profitability month after month.