From Wasted Spend to Winning Campaigns | Ecomvanguards

A premium coffee capsule brand partnered with us to optimize and automate their Amazon PPC advertisment management services. The brand was facing challenges in reducing wasted ad spend, not improving the campaign efficiency, and was struggling to achieve better profitability in a highly competitive and niche marketplace.

EcomVanguards Strategy Outcome

TACOS reduced from 15% to 10%.
ACOS dropped from 25% to 18%.

Note - Due to the NDA, exact figures cannot be mentioned

Challenges Faced By The Brand

This coffee capsule brand operates in a niche category of compatible coffee capsules designed for multiple coffee machine types. This presented a major advertising challenge:

The extensive variety of coffee machines generated a large amount of irrelevant search traffic.

Their ad spend was being wasted on clicks from customers whose machines were not compatible with their capsules.

The brand required a solution that could help them in ASIN-level negative keyword management to continuously filter out irrelevant traffic.
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Ecomvanguards tested several popular Amazon PPC software solutions including Perpetua, AdBadger, and Carbon6. However, none of them fully satisfied the requirement of advanced negative keyword automation.

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Solution Implemented by Ecomvanguards

After evaluating multiple platforms, Ecomvanguards selected Scale Insights due to its superior blacklist/whitelist automation features.

Ecomvangurds approach included:

Building a negative keyword library at the ASIN level.
Setting up automation rules to continuously filter out irrelevant search terms across all future campaigns and ad groups.
Making sure to redirect the ad spend toward highly relevant keywords.
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Ecomvanguards priority was to automate the process and with the help of this strategy the brand was able to streamline campaign management, along with reducing wasted spend, and overall improving the ad efficiency without the need for constant manual monitoring.

Here The Words From Our Clients

"Working with Ecomvanguards has been a game-changer. Their extensive knowledge of all things Amazon, combined with their highly experienced team, directly translated into tangible results for our business. They don't just know the platform, they know how to leverage it effectively to overcome challenges and drive growth."

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Impact of Ecomvanguards

Over the time, the brand’s Amazon advertising performance improved significantly:

TACOS reduced from 15% to 10%.
ACOS dropped from 25% to 18%.

Note - Due to the NDA, exact figures cannot be mentioned

The overall impact was clear this coffee capsule brand achieved higher profitability and better campaign scalability with less wasted spend.