Boosting Amazon Sales with Strategic SEO and PPC Management

A Private Label Brand on Amazon US hired EcomVanguards to Increase their visibility through SEO and sales through PPC Management. The client was struglling in low product visibility, weak conversion rates, and underperforming PPC campaigns. To drive consistent growth and sustainable profitability for their brand, the brand needed a systematic solution which requires Amazon PPC management, SEO and A+ content development.‍

EcomVanguards strategy Outcome

Organic traffic increased by 35%
Conversion rates improved by 20%
Advertising costs reduced by 25%
ROAS consistently exceeded 4.5

Challenges Faced By The Brand

Organic Visibility:

Low organic visibility in a competitive category

Content Quality:

Listings with poor content that failed to convert visitors into buyers

Poor Ad Conversion:

PPC campaigns generating high ad spend without meaningful returns

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Solution Implemented by Ecomvanguards

EcomVanguards executed its data-driven strategy the brand struggle and challenges:

Product Listings & SEO Optimization

Identified the high-converting search terms by performing a thorough and effective keyword research.
To appear in search results, EcomVanguards team optimized product titles, descriptions and keywords for ranking.
Continuous SEO monitoring for organic ranking.

A+ Content Development

Created visually engaging and informative A+ Content.
Highlighted product benefits and unique selling points with eye catching media.
Improved brand credibility and consumer trust through creatives.
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Amazon PPC Campaign Management

Restructured campaigns to reduce wasted ad spend.
Applied negative keywords and refined targeting.
Executed systematic bidding strategies to maximize ROAS.
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Data Analysis and Continuous Optimization

Kept track of analytics to identify patterns in consumer behavior.
Adjusted ad targeting based on real-time performance metrics.
Ensured sustainable growth by continuously refining campaigns.

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Here The Words From Our Clients‍

"EcomVanguards efficient strategy helped our struggling Amazon presence turned into a profitable turnover. With the help of EcomVanguards we were managed to improve our SEO, A+ Content, and PPC expertise boosted our visibility, improved conversions, and cut wasted ad spend. We saw results within months with higher traffic, stronger ROAS, and sustainable growth. The communication was good as well and the results were delivered beyond our expectations"

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Results Achieved

The outcome of EcomVanguards strategy pleased the client with positive changes in brand's turnover.

Improved Organic Search Rankings:

35% increase in organic traffic within three months.

Increased Conversion Rate:

20% boost in sales conversion was achieved through optimizing listing and A+ content.

Optimized Advertising Spend:

25% reduction margin in wasted ad spend resulted in increased ROAS by 4.5.