September 29, 2025

What is Shopify?

In today’s digital world, having an online store is essential for every business. But there are many challenges many people face while creating their online store. Shopify makes it easier to build an online store with customizable themes and a beginner friendly editor, so you do not need advanced coding or web development skills. That’s why Shopify has become a leading choice for new ecommerce sellers and entrepreneurs.

Shopify is a cloud based ecommerce platform that allows you to create your own store without any technical coding knowledge. Shopify is specifically designed for selling products and services online. Whether you’re a small business owner, a freelancer, or even a large enterprise, Shopify allows you to sell worldwide.

What is Shopify, Online Store

How Does Shopify Work?

Shopify works by putting all the tools you need to run an online store in one place:

  • Setup Store – Sign up, choose a theme, and customize your storefront.
  • Add products to your store – Upload your products, set pricing, and organize categories.
  • Payments & shipping – Add Payment Methods like Paypal while managing local or international shipping.
  • Scalability – Start small and expand easily with apps and integrations.

That makes it beginner friendly for everyone along with access to advanced store management tools.

Key Features That Make Shopify Powerful

  • Store Design flexibility – Choose from thousands of themes or customize your own.
  • Payment options – Shopify Payments plus integration with 100+ third party payment gateways.
  • Inventory & order management – Track stock, automate orders, and manage fulfillment.
  • Marketing & SEO tools – Built-in SEO, discount codes, and integrations with Google & Facebook Ads.
  • Apps & sales channels – Extend your store with a bunch of apps and sell on marketplaces like Amazon or social platforms like Instagram.

Shopify Pricing Plans Explained

Shopify offers several pricing options:

  • Starter – Great for beginners who are just starting out.
  • Basic, Grow & Advanced – Suitable for small to growing businesses.
  • Shopify Plus – Designed for high volume enterprises.

This Pricing Flexibility means you only pay for what is suitable for you, making it affordable whether you are a solo entrepreneur or a small business owner.

What Can You Sell on Shopify?

Shopify is not limited to only selling physical products. You can sell:

  • Digital products (e-books, courses, music).
  • Services (consulting, appointments, event tickets).
  • Subscription-based products.

In short, You can sell any product and service on Shopify.

Why Choose Shopify for Your Business?

If you’re thinking about selling on Shopify (or already do), here’s what to know. 

PROS:

It’s really easy to set up, it grows with your business, comes with 24/7 support, and connects with tons of apps to make your life easier. 

CONS:

If you use third party payment gateways like PayPal or Stripe instead of Shopify Payments, you’ll pay extra fees. Plus, making very advanced custom changes can be tricky without technical knowledge or a Shopify store development agency like ECOMVANGUARDS

Still, for most sellers, Shopify offers the best balance of simple tools and powerful advanced features that many other platforms can not offer.

Do You Need Help with Shopify?

Many business owners know Shopify is powerful but often struggle with setup, design, marketing, or SEO. That’s where expert support like ECOMVANGUARDS helps in creating professional Shopify stores, optimize them for search, and build marketing strategies that help you attract customers and boost sales.

Shopify is not just an eCommerce platform, it’s a complete solution for launching, managing, and growing an online business. Whether you are starting out or already running a business, Shopify has the tools to help you succeed. And if you like expert guidance to speed up your journey, check out how ECOMVANGUARDS helps their clients to grow their online business.