Proven Amazon PPC and SEO Strategy to Recover Lost Rankings and Sales

Breakdown of a Winning Recovery Framework

1. Understand the Core Problem

• Ranking slippage: Main keywords ranking slipping from top results
  
  
• Falling visibility: Impressions shrinking which makes products less discoverable
  
  
• Unstructured strategies: PPC and SEO working separately rather than supporting each other

2. Identify Hero Products and Keywords

• Review historical data to discover products and keywords that once drove the highest conversions
  
  
• Use these “hero assets” as anchors for rebuilding campaigns and listings

3. Analyze Competitors and Trending Searches

• Study competing brands to see which keywords they are winning on
  
  
• Monitor trending search terms in the niche and align campaigns with real-time customer behavior

4. Realign PPC Campaigns

• Focus budgets on hero keywords and hero products
  
  
• Cut out underperforming or irrelevant terms to reduce wasted spend
  
  
• Use sponsored ads not only for immediate sales but also as signals for SEO improvements

5. Integrate PPC with Organic Strategy

• Apply PPC insights to optimize product listings for potential keywords
  
  
• Use highly searchable terms in titles, bullets and product descriptions.
  
  
• Optimize PPC Campaigns smartly  to boost your organic visibility.

6. Continuous Optimization

• Continuously monitor impressions, ranking movements, and conversion rates.
  
  
• Scale Campaigns Profitably while reducing wasted ad spend.
  
  
• Regularly update bids and budgets according to market trends.

EcomVanguards Case Study:

A US-based Amazon brand partnered with Ecomvanguards in late 2021 after experiencing impressions and rankings declining. Their biggest struggle was failing to connect PPC with SEO, which meant their campaigns wasted budget without reviving organic visibility.

By identifying hero products, realigning PPC campaigns, and integrating keyword insights into organic listings, the brand starts ranking and sales. Within three months:

• Impressions bounced back close to original levels
  
  
• Key keywords returned to first-page positions
  
  
• Orders rose by more than 30 percent while ACOS improved

The client shared their experience in their own words: “Ecomvanguards did not just throw money at ads. They focused on proven performers and helped us get back where we belong.”

You can explore the full case study here.

Key Takeaways for Amazon Sellers

• Historical data is important for recovery.
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• PPC spend can boost organic growth when used strategically.

• Paid and organic actions are performed by studying competitors.

• Optimization is an ongoing process, not a one-time effort.