FOR US SPORTS, CYCLING AND APPAREL BRANDS ON AMAZON
YOU PAID FOR THE AD. YOU PAID THE FEE. THEN THE BUYER RETURNED IT.
Buyers pick the wrong size or model, and you pay for the click, the sale and the refund. Watch this first.
5.0 on Upwork · 50+ Amazon brands
DOES THIS LOOK LIKE YOUR ACCOUNT?
Returns say wrong size or wrong model
Open your return report. "Does not fit" keeps showing up.
The ad numbers look fine. The payout doesn't
ACoS holds. What Amazon pays you after fees and refunds is thin.
One listing, many kinds of buyer
Your best seller carries many models, colours and sizes.
ACoS is ad spend divided by ad sales. Payout is what Amazon pays you after its fees, refunds and ad spend.
YOU HAVE PROBABLY TRIED
An agency
They ran the ads. The catalog stayed as it was.
A freelancer
They worked the bids. Nobody looked at the page the click lands on.
PPC software
It sorted the spend. It can't tell which shoe fits which bike.
WHAT A CLIENT OF TWO YEARS SAYS
“They're not going to promise you something they can't deliver. There is no magic bullet out there.”
WHY IT HAPPENS
Every sale is paid for three times.
The click
You pay for the ad.
The sale
Amazon takes its fee.
The return
You pay for the refund.
When the wrong product is sold, all three are lost.
Adding models, colours and sizes was the right call when you made it. Now one listing has to serve many kinds of buyer, and they can't tell which variant is theirs.
For example, say a jacket brand has one listing like this: one page for rain, wind and cold rides. Two riders click the same ad. One buys the right jacket. The other buys the wrong one and sends it back.
NOBODY HAS FOUND IT YET
ACoS can't see the return
The refund shows up later, in another report.
Searches don't say which product
"Cycling shoes" doesn't say which bike. The page has to.
It takes product knowledge
A search term only means something if someone knows the product.
Here is what it looked like on a real account.
A US CYCLING BRAND HAD THIS PROBLEM
Shoes made for two different cleat systems were listed together.
Buyers with different bikes landed on the same page. Many bought a shoe that did not fit their bike, and returned it.
Ad spend paid for every one of those visits. Then the brand paid for the refund.
The owner thought the problem was TACoS. It was conversion and refunds.
We worked out which shoe fits which bike, then split the listings so each page serves one kind of buyer.
MAY TO AUG 2026, VS MAY TO AUG 2025
Ad spend
-58%
Amazon payout
+21%
Organic share of units
31.5%53.3%
Organic units held: 4,681 to 4,983.
The brand's sales fell 17% in the same period. This is money kept, not growth. Payout is what Amazon paid after its fees, refunds and ad spend. It is before product cost, and it is not profit. TACoS is ad spend divided by total sales.
Source: Ecom Vanguards. Data: the brand's monthly Amazon P&L, May 2025 to 11 Oct 2026. Work started January 2026.
THE MARGIN RECOVERY SYSTEM
Works inside your Amazon account
Find the leaks
Cut the waste
Scale what works
- SKU 014 · M / Black
- SKU 027 · L / Red
- SKU 031 · S / Blue
- SKU 046 · XL / Grey
- SKU 052 · M / Green
Profit index
138
Illustration, not client data
- 1
STEP ONE · THE CALL
FIND THE LEAKS
On our free 20-minute call, we look at your account together and find where the money leaks.
- GUESSWORK
- HIDDEN LEAKS
- 2
STEP TWO · THE PLAN
THE PLAN
You get the plan. Do it yourself, or we do it for you. Either way, you know what to fix first.
- BAD DATA
- WASTED SPEND
- 3
STEP THREE · SCALE
SCALE WHAT WORKS
Once the numbers show what is working, we put more budget behind it and build a growth loop you can repeat.
- RANDOM SCALING
- GUESSING
We start with what confuses the buyer, then what the page says, then the ads. In week 1 we also stop the obvious wasted spend.
CHECK THESE TODAY
Return reasons
Sort your returns by reason for your top seller. What are the top three?
Search terms
Which terms cost you the most last month without a single sale?
Buy Box
Open your top listing in a private window. Who owns the Buy Box?
You don't need a call for any of this.
I'M TALHA
I'm a veteran. After I served I built my business in the US from zero.
In the last 4 years my team and I have optimized 50+ Amazon brands, 11 of them above $1M. Most are complex catalogs with many models, colours and sizes.
I kept seeing the same thing: brilliant owners with great products, losing money to a catalog that had outgrown its structure.
Veteran
5.0
on Upwork
100%
Job Success
50+
Amazon brands
Amazon Ads Challenger Award 2023, core team member
Have your own tool stack? Our team works with it fluently.
- Adbadger
- Adlabs
- Adbrew
- Scale Insights
- Jungle Scout
- Keepa
- SellerApp
- Sellerboard
- and more
DON'T TAKE MY WORD FOR IT
Tap a card to read it
HOW WE WORK DIFFERENTLY
STARTS WITH
The ad account.
WATCHES
ACoS.
THE PRODUCT
A general ad playbook.
WHO RUNS IT
A few people on different parts.
THE 90-DAY MARGIN RECOVERY SYSTEM
If we work together, this is the order of the 90 days.
DAYS 1 TO 30
Profit report
We build your profit report: where the margin leaks, product by product.
DAYS 31 TO 60
Campaigns rebuilt by margin tier
Budget moves to the products that earn it, so it stops drifting back onto the losers.
DAYS 61 TO 90
Margin goes up
With the leaks closed and the budget in the right place, margin goes up from where you started.
An illustration of the plan, not a result. Every account is different.
THIS IS NOT FOR EVERYONE
Shoes
Jackets
T-shirts
Swipe
THE FREE
20-MINUTE CALL
We talk about your brand. You tell me what you see in your account. I tell you where I think buyers are getting confused.
If I can't help, I'll say so.
Bring your return reasons and search term report if you can. It is fine if you can't.
QUESTIONS OWNERS ASK
Is the call really free?
Yes. 20 minutes, free, about your brand.
I have tried agencies, freelancers and tools. Why is this different?
I can't promise you a different result. What I can do is show, on your own products, that I understand them. That is what the call is for.
My product is too complex for anyone to get.
That is the case I work on most: models, colours and sizes, and buyers who aren't sure what they need. I learn what each product is and who it fits before I touch a listing or an ad.
I already know ads.
I believe you. Ad skill is not the question. Ads can't fix what the page does after the click, and the numbers by search term show it.
Will splitting my listings cost me reviews and rank?
It is a fair worry. In the cycling case, organic units held from May to Aug 2025 to May to Aug 2026 (4,681 to 4,983). I can't promise an outcome for your brand.
What does it cost?
It depends on your catalog, so I don't quote before I've seen it. The call is free either way.