• MARKET UPDATE
Most audits in this category are free and take a week · this one costs $299 and lands in 36 hours · 3 slots open
For US sports & outdoor brands doing $3M+ on Amazon
For US sports & outdoor brands doing $3M+ on Amazon
In 36 hours I'll show you
exactly which SKUs in
your catalog are losing
you money on Amazon ads
And in 90 days your net margin is higher — on the same ad budget or less. Or I work free until it is.
And in 90 days your net margin is higher — on the same ad
budget or less. Or I work free until it is.
Credited in full to your first invoice. Late, or under $1,000/mo
of waste found — you pay nothing and keep the report.
★★★★★
5.0 on Upwork · 100% Job Success · 50+ Amazon brands
Credited in full to your first invoice. Late, or under $1,000/mo of waste found — you pay nothing and keep the report.
$58K→$19K
Monthly ad spend, one client
15.7→5.65%
TACoS, same client
+$65K
Added monthly revenue
6
Clients. That's the cap.
$58K→$19K
15.7→5.65%
Monthly ad spend, one client
TACoS, same client
+$65K
6
Added monthly revenue
Client's. That's the cap.
★ 5.0 on Upwork · 100% Job Success
🏆 Amazon Ads Award 2025
✈ 8 years aerospace · turbojet engines
🔒 Flat fee · month to month
★ 5.0 on Upwork · 100%
Job Success
🏆 Amazon Ads Award
2025
✈ 8 years aerospace · turbojet engines
🔒 Flat fee · month to
month
★ My last three years of work
Before I tell you
anything, here's
what some stats.
I came up on Upwork, which has one useful property: you can't edit the
reviews and you can't delete the bad ones.
Upwork
5.0★
Average rating
100%
Job success
$80K+
Earned on platform
3yrs
Mar 2023 – Aug 2025
✓ Top Rated
★★★★★
Talha is a great professional and an amazing Amazon PPC expert. He has a full understanding of how PPC is handled and optimized, as well as how to use it to reach your overall seller goals — such as total sales and profit. In cases of emergency he has been super fast at helping out, no matter if the issue was under his own field of expertise or not. Overall, a great and trusted team member that I highly recommend.
Verified Upwork client · Amazon PPC SpecialistDec 024– Aug 2025
★★★★★
Working with Talha has been great for our ability to break down complex strategies — and he has personality too, which makes it fun.
Sara L. · Director of Marketing
Amazon Ads & Account Management
★★★★★
They're not going to promise you something they can't deliver.
Michael Eddy · Tommaso Cycling
Two years as a client · 600+ SKUs
▸ Unedited screenshots, straight from the platform. Check the profile yourself if you'd rather.
01
How the 36 hours works
Ten minutes of
your time. Then
you know.
Every agency audit you've been offered was free, took a week, and
needed access to your account before anyone told you anything. This one
is the other way round — it costs $299, it lands in 36 hours, and I never
touch your Seller Central.
You export three reports
Bulk Search Term Report, Business Report by child ASIN, and your COGS sheet.
About ten minutes of clicking. No login handed over, no admin permissions,
nothing you have to revoke later.
The clock starts when the data lands
Not when you pay — so a busy week on your end can't cost you the guarantee.
From the moment those three files hit my inbox, I have 36 hours.
Then you decide — and only then
Hire me and the $299 comes off your first invoice. Don't, and you keep the
whole report and go fix it yourself, or hand it to whoever is already running your
ads. Either is a fine outcome.
You get the audit, and a recording of me walking it
Every bleeding ASIN named, every leak in dollars per month, and a 30-day list
of what to switch off in order of impact. Thirty minutes of my screen and my
voice, yours to keep.
| Child ASIN | Variation | 90-day ad spend | Units | Contribution after returns |
|---|---|---|---|---|
| B0C4••••L2 | Groupset · 11-speed | $8,410 | 612 | +$14,280 |
| B0C4••••M9 | Jersey · M · Blue BLEED | $4,180 | 39 | −$2,905 |
| B0C4••••K1 | Bib short · L | $3,940 | 281 | +$5,110 |
| B0C4••••P7 | Jersey · XS · Red BLEED | $2,760 | 11 | −$2,290 |
| B0C4••••T3 | Shoe cover · S BLEED | $1,905 | 14 | −$1,640 |
| B0C4••••R8 | Saddle · standard | $1,720 | 190 | +$3,405 |
▸ Illustrative format only — real ASINs and real numbers come from your catalog, on the call. Three rows here are burning $8,845 a quarter to lose $6,835. In a 200-SKU catalog there are usually eleven of them.
Worst case: $299 buys you
the exact list of what is
bleeding — and you go fix it
without me.
02
Why this is happening to you
Nothing you did
caused this.
A product that made 28% margin in 2024 makes 9% or less today. You
never changed your price. Four things happened at once, and nobody
asked your permission.
+22%
Amazon's ad revenue, per year
Over $70 billion a year now. Amazon's ad income going up is the same event as your ad bill going up. Every dollar of that growth came out of somebody's margin. Some of it was yours.
$2.50
What a click costs nowar
It used to be 20 cents. A seller wrote publicly: "I'm bidding basically $2–$2.50 a click just to get sales."
+$1.74
The 2026 fee stack, per unit
It used to be 20 cents. A seller wrote publicly: "I'm bidding basically $2–$2.50 a click just to get sales."
145%
Tariffs, on some categories
The duty-free threshold closed in May 2025. Your factory raised quotes 4–6%. You absorbed the rest.
What the ad report says
Q1Q2Q3Q4
ACoS down 7 points
Every quarter the line moves the right way. Genuinely. This is real efficiency and it is worth having.
What the P&L says
Q1Q2Q3Q4
Net profit down 68%
Same four quarters, same account. Both charts are true at once — and almost nobody builds the second one, because ACoS cannot see COGS, fees or returns.
Your ACoS can improve every month while your business gets poorer every month. Those two sentences are not in conflict. That's the whole problem.
03
Why this keeps happening
It's not that
people are lazy.
It's the wiring.
If you've already been through an agency or two and the margin still went
the wrong way, you're the norm, not the exception. I've spent three years
inside these accounts and I don't think it's a competence problem. Three
things are wired backwards, and once you see them you can't unsee them.
01
The fee is a percentage of the thing you're trying to shrink
Most Amazon management is priced at 10–25% of ad spend. Sit with that for a second. The number your provider gets paid on is the exact number you're trying to bring down.
Nobody has to be dishonest for that to end badly. The incentive just points
the wrong way, quietly, every month. Which is why I charge a flat fee and
never a percentage. The only way I look good is if you keep more.
02
ACoS doesn't know what your product costs
ACoS measures one thing: ad spend against ad revenue. It has never seen your COGS. It doesn't know your return rate, your FBA fee, or what a size Medium in blue costs you to put in a box.
So a SKU can post a beautiful ACoS and still lose you four dollars a unit —
and if ACoS is the number on the report, that SKU never gets caught. My
weekly report is contribution margin per SKU. If margin's down, the report
opens by saying margin's down.
03
A team of thirty accounts can learn your category. Not your catalog.
Category knowledge is enough for most sellers. At 200 child SKUs across size, colour, length and weight, it isn't. Knowing "cycling" doesn't tell you why the 44 moves and the 46 sits.
That's not a failing of the people doing it — it's arithmetic on their side too.
It's the whole reason I cap at six clients. Seven is where the thing I'm
actually selling stops being true.
None of this gets fixed by trying harder. It gets fixed by changing what gets measured and who gets paid for what.
You don't fix an engine
by repainting it.
04
Read this before you book
I fix systems that bleed.
First jet engines.
Now Amazon brands.
Let me save you the background check.
I'm not a US agency. The Utah address is a mailbox and I'm not going to dress it up — I'm one operator and I work from Karachi. I'd rather you hear that from me in the first paragraph than find it yourself in the fourth. If I hide the small thing, you can't trust me on the big one.
Before any of this, I spent eight years in the Pakistan Air Force as an aerospace engineering technician. Hands on turbojet engines. Where I'm from, you sign up for twenty-five years. I took early retirement — not because I was walking away from something, but because I was walking toward something.
Before any of this, I spent eight years in the Pakistan Air Force as an aerospace engineering technician. Hands on turbojet engines. Where I'm from, you sign up for twenty-five years. I took early retirement — not because I was walking away from something, but because I was walking toward something.
A jet engine is a system. Inputs, process, output. When one comes back from a sortie with a fault, you don't guess and you don't swap parts and hope. You strip it, read the evidence, find the root cause, fix it once.
And the real skill in that job isn't turning wrenches. It's pattern recognition. Reading the fault in the vibration data before the engine ever fails.
Let me save you the background check.
Rows and columns made me dizzy at first. Then it clicked — a P&L is just another system. Inputs, process, output. An Amazon account is just another engine, flying sorties and coming back with damage nobody's reading.
So in 2022, still fixing engines full time, I started interning at a marketing agency at night. Within a year I'd left the military and gone all in. Since then, 50+ Amazon brands. One of them a US cycling brand, where I cut ad spend 65% while revenue went up $65,000 a month and TACoS fell from 15.7% to 5.65%.
Not by spending more. By finding what was bleeding and stopping it.
I only take technical sports and outdoor brands. I'm a military guy — fitness, bikes, gear I actually use. When I open your catalog I know what a groupset is, and I know why the 44 moves and the 46 sits. Product literacy isn't a line here. It's the job.
Month one,
I launch nothing
You don't bolt new parts onto a sick engine. You strip, inspect, find root cause. Subtraction first.
Margin, never
ACoS vanity
An engine's job isn't to make noise. It's to fly farther on the same fuel.
Month one,
I launch nothing
You don't bolt new parts onto a sick engine. You strip, inspect, find root cause. Subtraction first.
Margin, never
ACoS vanity
An engine's job isn't to make noise. It's to fly farther on the same fuel.
I'm Talha. Dad of two. Veteran. Systems builder. I see the patterns in your account before they become problems, and I build the fix ten steps ahead.
You don’t need someone to guess faster.
You need someone who reads the fault.
04
Read this before you book
Seven things,
in writing.
Not values. Not a mission statement. Seven specific commitments you can
hold me to, and point at if I ever drift.
01
The same face
You get me. Every call, every week. If the person on your account ever changes, you don't pay until you've approved the replacement.
So you never have to explain your catalog twice.
02
Six clients, capped
The number is on this page and it updates. When it's full, it's full — and I'll tell you it's full rather than take your money and stretch.
Because knowing a catalog properly doesn't scale.
03
A flat fee, always
$2,500. Never a percentage of ad spend, at any account size, ever.
So I earn more only when you keep more.
04
Margin, not ACoS
Every Monday: contribution margin per SKU. If it's down, that's the first line of the report.
The number that actually reaches your bank.
05
Month one, nothing launches
The first thirty days are subtraction only. We find what to switch off before we touch anything else.
You don't add parts to an engine you haven't opened.
06
Advertising access only
Month to month, 30 days' notice, no minimum term, no exit fee. And I'll never ask for admin permissions I don't need.
Leaving should be as easy as arriving.
07
The 90-day margin guarantee
Margin up on the same budget in 90 days, or I work free until it is. Measured by the formula published further down — signed by both of us on day one.
A promise you can check is worth more than one you can't.
4 of 6 seats taken
06
The ninety days
In this order.
Not negotiable.
You don't bolt new parts onto a sick engine. Strip, inspect, find root cause — then rebuild.
Phase 1 · Days 1–30
Phase 1 · Days 1–30
Subtraction
Nothing new launches. Not one campaign.
Full SKU margin map — every child ASIN, what it costs, what it actually contributes
Dead ASINs pulled out of ads entirely
Bleeding search terms negated
Variation themes untangled so organic revenue stops being credited to your ads
You'll feel this one in week two — spend drops before anything else moves.
Phase 2 · Days 31–60
Rebuild
Campaign structure rebuilt around margin instead of revenue
Budget moved off losing SKUs and onto the ones that actually pay
Bids reset to true contribution margin, not category averages
Phase 3 · Days 61–90
Compound
Scale only what's proven profitable
Seasonal calendar built 90 days forward — ski Nov–Jan, water May–Aug, cycling Mar–Sep
Baseline locked, so month four starts from a real number
Every week, throughout
Weekly profit report (margin per SKU) · weekly video walkthrough from Talha, same face every time · daily bid management · weekly negative keyword sweep · direct access — no ticket system, no account manager.
07
What it costs
Every single thing
you get. And what
happens if I miss.
Every agency in this category gives you a free audit in a week. Mine costs
$299, lands in 36 hours, and tells you the one number none of theirs will:
what your ads actually cost you after COGS, fees and returns.
Step one · what you're buying today
The 36-Hour Margin Leak Audit
$299
The SKU Bleed Table
Every child ASIN in your catalog ranked by ad spend against true contribution margin — after COGS, FBA fees, returns and ad spend. Most brands have never once seen this for their own catalog.
ALL SKUs
Your 5 biggest leaks, in dollars per month
Named, ranked, quantified. Not "opportunities." Dollars.
RANKED
The Dead Weight List
Every ASIN that cannot be profitably advertised at any bid — with what it has cost you over the last 90 days.
90-DAY LOOKBACK
The Search Term Bleed Report
Every term with real spend and no conversions, with the negative-keyword list built and ready to paste.
PASTE-READY
The Variation Theme Check
Where your organic sales are being credited to your ads. This is why your ROAS looks better than your bank account — and at 100+ SKUs it's almost always happening.
THE BIG ONE
A recorded 30-minute walkthrough
My screen, my voice, walking your catalog. Yours to keep and forward.
RECORDED
Credited in full to your first invoice
If we go on to work together, the $299 comes straight off month one. It costs a serious buyer nothing.
REFUNDED
What I never ask for
No Seller Central login. No admin permissions. No contract. You export three reports — about ten minutes of work — and that's the whole of your involvement.
NO ACCESS
So why
isn't it free?
Every other audit in this category is. I've gone back and forth on it and I keep landing in the same place.a
A real audit is a day and a half inside your catalog. If it's free, most of them go to people who were never going to do anything with it — and the ones who are serious end up waiting behind them. Free doesn't filter. It just queues.
$299 isn't a revenue line. It's accountability, pointing both ways.
On a $2,500 retainer it's a rounding error, and it comes straight off your first invoice — so if we end up working together it has cost you nothing. What it buys before then is this: you've committed enough to actually read it and act on it, and I've committed enough that I owe you thirty-six hours of real work instead of a template with your brand name pasted into it.
I'd rather work with six people who are serious about their margin than field fifty enquiries from people killing an afternoon.
⚡ The guarantee — two ways
If it's late, or it finds less than $1,000 a month in recoverable waste — you pay nothing and keep the report.
And if you simply read it and think it wasn't worth it, say so and I'll send half back. No form, no questions.
▸ The 36 hours starts when your three reports land in my inbox — not when you pay, so a busy week on your end can't cost you the guarantee. Industry data puts 20–40% of Amazon ad spend in the waste bucket; on a $15K/month spend that's $3,000–$6,000. Finding $1,000 is not the hard part.
Step two · only if you ask for it
The 90-Day Margin Recovery
$2,500/MO
The SKU Margin Map
Every child ASIN in your catalog mapped to true contribution margin — after COGS, FBA fees, returns and ad spend. Most brands have never seen this for their own catalog.
ALL SKUs · MONTHLY
The Dead Weight List
Every ASIN that cannot be profitably advertised at any bid, with what it cost you over the last 90 days, in dollars.
DAY 30
Search Term Bleed Report + negative build
Every term with spend and no conversions, found and negated. Not a one-time cleanup — a standing sweep.
WEEKLY
Variation Theme Untangle
The single highest-value fix at 100+ SKUs. Stops your organic sales being credited to your ads, which is why your ROAS looks better than your bank account.
DAYS 1–30
Full campaign rebuild
Restructured by margin tier instead of by product type — so budget can never drift back onto the losers.
DAYS 31–60
Bid management at true contribution margin
Bids set against what each SKU actually earns you, adjusted daily. Not weekly. Not by a rule you set once in 2023.
DAILY
The Profit Report
Contribution margin per SKU, in your inbox Monday morning. If margin is down, the report opens by saying margin is down.
EVERY MONDAY
Video walkthrough from me
Contribution margin per SKU, in your inbox Monday morning. If margin is down, the report opens by saying margin is down.
EVERY FRIDAY
The 90-day seasonal calendar
Built forward, not reactively. Ski Nov–Jan, water May–Aug, cycling Mar–Sep. Updated every month.
ROLLING 90D
Direct line to me
Your phone to my phone. No ticket system, no account manager, no pod, no "let me check with the team."
ALWAYS
BONUS Direct line to me
The audit fee comes straight off invoice one.BONUS You've already seen the standard of the work before you pay a dollar of retainer — which is the whole reason the audit is paid and not free.
CREDITED
BONUS The Baseline Lock
Your current margin screenshotted out of Seller Central and signed by both of us on day one — so the guarantee below cannot be wriggled out of later. It takes ten minutes, and it’s the reason the guarantee means anything.
DAY 1
BONUS The Q4 War Plan
If 60% of your year lands in one quarter, it gets mapped 90 days out instead of panicked through in October.
INCLUDED
BONUS The reference call
Twenty minutes with Michael Eddy at Tommaso Cycling — a real client, on the phone, before you sign anything.
BEFORE YOU SIGN
What you'd otherwise be paying
A tier-1 US agency — typically a 3–6 month minimum term
$5,000–$8,000/mo + % of spend
A senior in-house Amazon PPC hire
$85K–$110K/yr + benefits
Software alone — which cannot make a margin decision
$400–$1,200/mo
Doing nothing. 20–40% of ad spend is waste. On $15K/mo, that's what's burning.
$3,000–$6,000/mo
This — flat, month to month, cancel with 30 days' notice
$2,500/mo
⚡ The 90-day guarantee
In 90 days your net margin is higher than the day you started — on the same ad budget or less. If it isn't, I work for free until it is.
And if you walk in the first 30 days, you keep the SKU Margin Map, the Dead Weight List and the Bleed Report. You paid for them. They're yours.
Here's exactly how that's measured.
Everyone has a guarantee. Almost nobody will tell you how it's calculated — which is
precisely where the last one fell apart. So here's mine, in full, before you pay me anything.
The metric
Net margin = (Amazon revenue − COGS − Amazon fees − ad spend) ÷ Amazon revenue.
The baseline
Trailing 90 days before kickoff, same SKU set. Screenshotted from your Seller Central on day one and signed by both of us.
The budget cap
Your monthly ad spend never exceeds the baseline average. That's a constraint on me, not on you — it's the entire point of the promise.
The conditions — said out loud, not buried in a contract
Ad account access granted within 5 business days of signing
No stockouts longer than 7 consecutive days on the tracked SKUs
Selling price not cut below baseline without agreement
No major COGS change (over 15%) during the window
I have the final call on bids and campaign structure
If one of those breaks, the clock pauses. It doesn't void.
You are buying the audit. The retainer above is only offered if you ask for it.
08
Proof
Tommaso Cycling.
600+ SKUs.
Twenty-four months.
−65%
Ad spend — $58K down to $19K a month
−10.05pts
TACoS — 15.7% down to 5.65%
+$65K
Amazon revenue per month — $220K to $285K
"They're not going to promise you something they can't deliver."
Michael Eddy · Tommaso Cycling · 2 years as a client
★★★★★ 5.0 · Dec 2024 – Aug 2025
"He has a full understanding of how PPC is handled and optimized, as well as how to use it to reach your overall seller goals, such as total sales and profit… In cases of emergency he has been super fast at helping out, no matter if the issue was under his own field of expertise or not. Overall, Talha is a great and trusted team member that I highly recommend."
Verified Upwork client · Amazon PPC Specialist engagement
That took twenty-four months, not ninety days.
I'm telling you because you'd find it out anyway, and because it's the truth: waste reduction shows up inside 30 days, real margin improvement takes 90, and a full transformation of a 600-SKU catalog takes years. If anyone offers you the twenty-four-month result in ninety days, ask them to show you the maths.
Want to ask him yourself? I'll put you on a call with him before you sign anything.
09
Qualify yourself
This is not
for most people.
Get the audit if
You do $3M+ a year on Amazon, and Amazon is most of your business
You sell technical sports or outdoor gear — cycling, climbing, strength, fishing, racquet, watersports, snow, performance footwear
Your catalog runs 100+ child SKUs across size, colour, length, weight
Your margin is thinner than it was two years ago and you can't point at the exact reason
You've already hired an agency and it didn't work
Don’t bother if
You're under $3M — my fee would be too large a share of what you keep, you'd resent it, and you'd be right
You want revenue up regardless of what it costs to get it. That's a different service and plenty of people sell it
You want someone to take orders. I have the final call on bids and structure, or the guarantee can't exist
You need to grow in 30 days. Waste comes out in 30. Margin moves in 90
10
Before you ask
The questions
you're already
thinking.
$2,500 a month is a lot.
Compared to what? You're spending somewhere north of $15,000 a month on ads. Industry data puts 20–40% of Amazon ad spend in the waste bucket. That's $3,000–$6,000 a month, burning, right now. I cost $2,500.
Why not just use Perpetua or Teikametrics for $400?
Use them — they're in my stack and you keep yours. Software optimises the campaigns you already have, toward the goal you already set. It can't tell you SKU 47 should never be advertised at all because it loses $4 a unit after returns. That's a margin decision, not a bidding decision.
I could do this myself. My VA does it.
Probably true. The question is whether the founder of a $4M brand should spend fifteen hours a week inside Campaign Manager instead of on sourcing and product.
What exactly will you do? Be specific.
Section 06 on this page is the actual 30/60/90 checklist. It's there because agencies won't detail tactics upfront, and that's a complaint I read over and over.
My margins are thin. I can't afford experiments.
Correct — which is why month one has no experiments in it. Month one is subtraction. We find what to switch off.
How long until I see something?
Waste reduction inside 30 days. Real margin improvement at 90. Tommaso's full transformation took 24 months and I'm not going to pretend otherwise.
What access do you need?
Advertising access only to start. I will not ask for admin permissions I don't need, and you can revoke everything in ninety seconds.
Can I speak to a current client?
Yes. Most of my competitors can't say that.
Who owns the data if we stop working together?
You do. All of it. It stays in your account, because it was always in your account.
60% of my year is Q4.
Then we build the seasonal calendar 90 days ahead, and we start now rather than in October.
Chinese sellers undercut me by 50%.
Ads can't fix a positioning problem. If price is the only difference between you and them, no amount of bid management saves it. I'd rather say that now than take your money for six months.